Creating an inviting and contemporary visual identity tailored for the digital era.

Vision found the need to transition their focus from Managed Print Services to a holistic Digital Transformation approach. This transformation required a brand identity that accurately conveyed their shift in perception within the market—from a traditional print management domain to a forward-thinking and innovative player in the digital transformation arena.

CLIENT

Vision PLC

ROLE

Branding

UX design

Web design

Prototyping

At the core of this brand transformation lies a new website, serving as the linchpin of the fresh identity.

Crafting a unique visual language, one that seamlessly adapts to the ever-evolving digital landscapes of any organisation. While embracing this forward-looking approach, their print heritage was also subtly acknowledged, maintaining a connection to their roots.

The design approach prioritizes flexibility and adaptability

Ensuring seamless integration with a fully flexible Content Management System (CMS). This allows Vision to effortlessly navigate the dynamic digital landscape and stay at the forefront of the ever-changing world of digital transformation.