Creating a fresh new look and feel to a brand to appeal to a new audience.

A complete rebrand for a meal plan subscription that has moved away from sports nutrition and repositioning itself to appeal to the mass market, to those who don’t necessarily know a lot about nutrition, but who are looking for a brand they can rely on to provide them with healthy, fresh meals.

CLIENT

Zest

ROLE

Branding

Illustration

UX design

UI design

The brand sought to shed its previous image and adopt a more inviting and friendly persona.

It aimed to mirror the use of high-quality ingredients in its meals and establish a robust foundation of trust with its audience. The brand new identity incorporates a vibrant colour palette and employs illustrations that reflect the premium quality of its ingredients. These elements work harmoniously to instil confidence and carve out a distinctive presence in a fiercely competitive market.

Elevating the E-commerce Experience.

Central to the brand's transformation was the enhancement of its e-commerce website. Streamlining the user journey was a top priority, as it played a pivotal role in driving increased sales. The focus here was on making the online shopping experience effortless and enjoyable, ensuring that potential customers found it easy to explore and make purchases.