An engaging website to showcase Elit premium Vodka’s new campaign

The primary objective of the website is to showcase the product within the context of their fresh campaign, 'fire starts at -18°.' While aiming to educate customers about the meticulous process that elevates this vodka to its premium quality

CLIENT

Elit Vodka - Stoli

ROLE

UX design
Web design
Prototyping

The solution revolves around crafting a unique narrative that intricately weaves together the story of how the vodka is brought to life.

Much like the vodka itself, the homepage is a meticulously crafted and elegant showcase, placing the product squarely in the spotlight. Users move through each section, with each segment seamlessly transitioning to the next, unveiling the vodka's process step by step.

Enhancing the users engagement and accommodate the abundance of imagery

As there is a lot of content and imagery for the new campaign, the user can opt to click through the stages of the process using a vertical scroll, or use the side scroll feature for a deeper exploration. This allow the user to make a choice of whether they want to delve further in to the story, or just receive an overview of the process.